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Media subscription economy in the United States

Statistics report on the media subscription economy in the U.S.

This report has been compiled to provide statistical information about the media subscription economy int eh United States, including information on consumer media spending, subscriber numbers and churn, as well as bundling preferences.

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Table of contents

Overview

5
  • Premium Statistic Daily media consumption hours in the U.S. 2024, by generation
  • Premium Statistic Number of sources of entertainment used by consumers U.S. 2024, by demographic
  • Premium Statistic Number of sources of entertainment used by consumers U.S. 2022-2024, by type
  • Premium Statistic Average number of sources of entertainment used by consumers U.S. 2024, by category
  • Premium Statistic Subscription business benchmarks worldwide 2021-2024

Consumer media spending

4
  • Premium Statistic Leading paid entertainment subscriptions among U.S. consumers in 2024
  • Premium Statistic Average annual spending on media and entertainment in the U.S. 2022-2025, by age
  • Premium Statistic Annual share of spending on media and entertainment in the U.S. 2025, by age
  • Premium Statistic Monthly spending on selected media types n the U.S. 2024, by generation

Subscribers and churn

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  • Premium Statistic Monthly SVOD churn rate in the U.S. 2023-2024
  • Premium Statistic Number of times viewers watch selected video streaming services in the U.S. 2024
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Premium Statistic SVOD subscription additions and losses in the U.S. 2023-2025
  • Premium Statistic Subscriber losses for selected cable companies in the U.S. 2024
  • Basic Statistic Canceling and keeping online news subscriptions worldwide 2023
  • Basic Statistic Factors encouraging people to pay for online news worldwide 2023
  • Premium Statistic Paid streaming music subscribers in the U.S. 2014-2025

Consumer perceptions

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  • Premium Statistic Consumers who think they are overspending on digital subscriptions U.S. 2024, by age
  • Premium Statistic Consumers views on the change in their digital subscriptions spending U.S. 2024
  • Premium Statistic Consumers who think they oversubscribed to digital services U.S. 2024, by age
  • Premium Statistic Most subscribed to media and tech services in the U.S. 2022-2026

Bundling preferences

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  • Premium Statistic Reasons for indirect subscriptions in the U.S. 2025
  • Premium Statistic Most popular sources of bundled subscriptions in the U.S. 2025
  • Premium Statistic Media and comms brands likely to influence bundle sign-ups in the U.S. 2024
  • Premium Statistic Most requested media and comms services as part of bundles in the U.S. 2024
  • Premium Statistic Experience with video streaming bundles in the U.S. 2024
  • Basic Statistic Likelihood to cancel and resubscribe a video bundle in the U.S. 2024
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