A 2023 survey conducted in Indonesia found that around ** percent of Generation Z respondents claimed that social media ads influenced their purchase behavior the most compared to other platforms. Meanwhile, about ** percent of respondents acknowledged being influenced by YouTube advertisements.
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Katadata. (February 5, 2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023." Chart. February 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. (2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading Advertising Platforms That Influence Purchase Decisions among Generation Z in Indonesia as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2024, /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata, Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/ (last visited July 29, 2026)
Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph], Katadata, February 5, 2024. [Online]. Available: /statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
