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Senior consumers in Japan

Statistics report on senior consumers in Japan

This statistics report presents data and insights on senior consumers in Japan. As the country is experiencing a rapid demographic shift, this report explores consumption trends of elderly consumers. It includes statistics on the financial situation of senior households, media usage, daily consumption and shopping habits as well as the penetration of online shopping.

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Table of contents

Overview

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  • Premium Statistic Population Japan 2000-2033, by age group
  • Premium Statistic Life expectancy at birth in total and by gender Japan 2005-2024
  • Premium Statistic Number of households with seniors Japan 1980-2020
  • Premium Statistic Share of senior households Japan 1980-2020
  • Premium Statistic Distribution of households with senior members Japan 1986-2024, by family composition

Financial situation

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  • Premium Statistic Net savings of multi-person households in Japan 2015-2024, by age of household head
  • Premium Statistic Monthly consumer spending per household Japan 2017-2025, by age of household head
  • Premium Statistic Average monthly consumption spending per senior household Japan 2025, by category
  • Premium Statistic Elderly-headed households' monthly online shopping expenditure Japan 2019-2023
  • Premium Statistic Elderly-headed households' monthly online shopping expenditure Japan 2023, by item

Media usage

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  • Premium Statistic Elderly shoppers' information sources in Japan 2023
  • Premium Statistic Opinion on reliability of TV as a source of information Japan FY 2024, by age
  • Premium Statistic Opinion on reliability of internet as a source of information Japan FY 2024, by age
  • Premium Statistic Internet penetration rate Japan 2024, by age group
  • Premium Statistic Share of internet users who use social networking services Japan 2024, by age group

Daily consumption

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  • Premium Statistic Share of elderly citizens cooking meals in Japan 2023
  • Premium Statistic Share of elderly citizens buying food and daily necessities in Japan 2023
  • Premium Statistic Elderly shoppers preferred shopping channels in Japan 2025, by age
  • Premium Statistic Frequency of elderly consumers visiting retail stores in Japan 2024

Online shopping

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  • Premium Statistic Share of online retail shopping users in Japan 2024, by age
  • Premium Statistic Online shopping penetration rate of elderly-headed households Japan 2023
  • Premium Statistic Frequency of elderly consumers shopping online in Japan 2025
  • Premium Statistic Elderly consumers' common online shopping habits in Japan 2023, by age

Spending habits

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  • Premium Statistic Share of shoppers researching before purchasing in Japan 2023, by age
  • Premium Statistic Pop-up ads' impact on online purchase desire in Japan 2023, by age
  • Premium Statistic Impulse buying behavior in Japan 2023, by age
  • Premium Statistic Consumers buying low-price food items amid inflation in Japan 2023, by age
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