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Gen Z media consumption in the United States

Statistics report on Gen Z media consumption in the U.S.

This report has been compiled to provide statistical information about the media consumption of Gen Z in the United States. It focuses on media consumption behaviors of younger American consumers.

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Table of contents

Overview

5
  • Premium Statistic Daily media consumption hours in the U.S. 2024, by generation
  • Premium Statistic Media time share among Gen Z in the U.S. 2024, by type
  • Premium Statistic Main devices used for media and entertainment in the U.S. 2025, by age
  • Premium Statistic Media types Gen Z are willing to pay for in the U.S. 2026
  • Premium Statistic Monthly spending on selected media types n the U.S. 2024, by generation

TV & video

7
  • Premium Statistic Adults subscribing to cable in the U.S. 2024, by generation
  • Premium Statistic Live TV viewing time share among Gen Z in the U.S. 2024
  • Basic Statistic Share of Gen Z online video viewers in U.S. 2024-2027
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2025, by age group
  • Premium Statistic Share of video streaming time for each service among Gen Z in the U.S. 2024
  • Premium Statistic Number of video streaming subscriptions used in the U.S. 2024, by generation
  • Premium Statistic Consumer spending on cable TV and streaming in the U.S. 2023, by generation

Audio

6
  • Premium Statistic Audio listening time of Gen Z in the U.S. 2024, by platform
  • Premium Statistic Distribution of U.S. radio formats audience in 2025, by age
  • Premium Statistic Favorite music genres for Gen Z in the U.S. in March 2023
  • Premium Statistic Ways to discover new music in the U.S. 2023, by generation
  • Premium Statistic Frequency of podcast listening in the U.S. 2023, by generation
  • Premium Statistic Frequency of attendance at favorite artist's concert in the U.S. 2023, by generation

News

6
  • Premium Statistic Sources of news used by young generations in the U.S. 2026, by age group
  • Premium Statistic TV news reach in the United States 2026, by age group
  • Basic Statistic Consumption of news from podcasts in the U.S. 2020-2025, by age group
  • Basic Statistic Political and election news source use in the U.S. 2024, by age group
  • Basic Statistic Share of adults who regularly get news from TikTok U.S. 2020-2025, by age
  • Premium Statistic Paying for digital news subscriptions in the U.S. 2023, by generation

Cinema

4
  • Premium Statistic Cinema-going frequency in the U.S. 2025, by age
  • Premium Statistic Movie genres viewers prefer to see at the cinema in the U.S. 2025, by age
  • Premium Statistic Ways of learning about new theatrical releases in the U.S. 2025, by age group
  • Premium Statistic Impact of movie tickets and concessions price in the U.S. 2025, by age

Gaming

6
  • Basic Statistic U.S. video gaming audiences 2023, by generation
  • Basic Forecast Weekly gaming hours of adults in the U.S. 2025, by age group
  • Basic Statistic Weekly usage of leading gaming apps by Gen Z in the U.S. 2023
  • Basic Statistic U.S. daily time spent playing games and leisure computer use 2019-2025, by age
  • Basic Statistic Favorite video game genres in the U.S. 2025, by generation
  • Premium Statistic Gameplay preview influence on purchase in the U.S. 2024, age group

Social media

4
  • Basic Forecast U.S. Gen Z social network usage 2024, by brand
  • Premium Forecast U.S. Gen Z social network users 2024, by type
  • Premium Forecast U.S. Gen Z most recent social network activities 2024
  • Premium Statistic U.S. Gen Z on satisfaction with current level of social media engagement 2024

Advertising

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  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023
  • Premium Forecast U.S. Gen Z attitudes toward online advertising 2026
  • Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Influencer marketing effectiveness in the U.S. 2024, by consumer age group
  • Premium Statistic Top social media platforms for brand discovery in the U.S. 2023, by generation
  • Premium Statistic Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023
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