Julia Stoll
Research expert covering TV and video media
Gen Z audio consumption in the U.S. - statistics and facts
Their audio consumption habits can reveal a lot about Generation Z – both to others, as well as to themselves. Globally, four in five individuals in this generation, born between 1997 and 2012, consider their audio listening habits to be a way to either express or explore their personalities. Indeed, Gen Zers were the generation that spends more daily time with consuming media than their older counterparts in the United States. On top of that, they are also the generation with the highest share of audio listening time compared to other generations.
