According to a survey from 2023, ** percent of U.S. Gen Z adults have subscription cycled in the six months prior to the survey period. With more and more new TV shows and movies being released on subscription video-on-demand services every week and growing costs, the share of people only sign up for a streaming service to watch one program and promptly cancel again will probably further increase in the months to come.
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Samba TV. (February 8, 2024). Share of Gen Z adults who have subscription cycled in the past 6 months and who plan to cycle in the next 6 months in the United States as of H2 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1400707/share-subscription-cyclers/
Samba TV. "Share of Gen Z adults who have subscription cycled in the past 6 months and who plan to cycle in the next 6 months in the United States as of H2 2023." Chart. February 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1400707/share-subscription-cyclers/
Samba TV. (2024). Share of Gen Z adults who have subscription cycled in the past 6 months and who plan to cycle in the next 6 months in the United States as of H2 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1400707/share-subscription-cyclers/
Samba TV. "Share of Gen Z Adults Who Have Subscription Cycled in The past 6 Months and Who Plan to Cycle in The next 6 Months in The United States as of H2 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2024, /statistics/1400707/share-subscription-cyclers/
Samba TV, Share of Gen Z adults who have subscription cycled in the past 6 months and who plan to cycle in the next 6 months in the United States as of H2 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400707/share-subscription-cyclers/ (last visited July 16, 2026)
Share of Gen Z adults who have subscription cycled in the past 6 months and who plan to cycle in the next 6 months in the United States as of H2 2023 [Graph], Samba TV, February 8, 2024. [Online]. Available: /statistics/1400707/share-subscription-cyclers/
