As of October 2023, the majority of U.S. consumers, among all generations, would rather watch human-made content than AI-generated TV shows and movies. The generations that were interested the most in AI-written video content were millennials and Gen Z, with ** and ** percent of respondents to the survey, respectively.
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Deloitte. (March 19, 2024). Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/
Deloitte. "Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation." Chart. March 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/
Deloitte. (2024). Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/
Deloitte. "Opinion of Ai-created Vs Human-created Tv Shows and Movies in The United States as of October 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2024, /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/
Deloitte, Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/ (last visited July 27, 2026)
Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation [Graph], Deloitte, March 19, 2024. [Online]. Available: /statistics/1474623/opinion-of-ai-created-content-being-better-than-human-created-by-generation-us/
