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The green shift in K-beauty

ÌÇÐÄÆƽâ°æ trend report on the green shift in K-beauty

From using natural ingredients in the past to being known around the globe for its quality and endorsed by influencers left and right, South Korea has become a key player in the global beauty market. With rising awareness among consumers and the increased want for environment-friendly products the industry is looking to go green as well.

This report provides insights into the K-beauty industry and its development towards green beauty trends. After providing an overview of the South Korean market and South Korean beauty consumers, this report investigates how the change to green beauty is happening, with a focus on industry efforts and trends, illustrated by data-based information. Further, it explores the green consumer target group in South Korea and defines future market growth and possible impacts this shift of the K-beauty industry could have worldwide.

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Table of contents

What is K-beauty?

  • Market position
  • The state of the domestic market
  • South Korean beauty consumers
The change to green K-beauty
  • The government's sustainability efforts
  • Consumers' openness
  • Industry focus and developments
Green beauty consumers
  • Trends
  • Target group
  • Purchase experience
  • Product choice
Outlook
  • Future market growth and engagement
  • Worldwide impact
  • Key takeaways

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