Korean beauty product popularity worldwide 2025| ��ƽ��

Popularity of South Korean beauty products (K-beauty) worldwide from 2015 to 2025

Characteristic	Share of respondents
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Release date

March 2026

More information

Region

Worldwide, South Korea

Survey time period

2015 to 2025

Number of respondents

27,400 respondents worldwide*

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, the Phillipines, Hong Kong, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.

Original question: "How popular do you think is Korean beauty in your country at the moment?". Responses considering Korean beauty as widely known with related goods available and considering Korean beauty as widely popular with related goods promoted were used by the source to reach the indicated figures.

Citation formats

According to a survey on the global popularity of South Korean beauty products in 2025, **** percent of respondents stated that Korean beauty products were widely popular or known among the general public. In the same survey, Korean beauty products were found to be the most popular in other Asian countries.

Increasing interest in K-Beauty

Korean beauty products, or in short K-beauty products, are in high demand inside and outside of South Korea, leading to an increasing market share of K-beauty products throughout the years. This surge in demand is also visible in the exports of K-beauty products from South Korea, as the export value significantly increased as well.

Popular skin care routine

Skin care routines, that often include more than one step, have contributed to the popularity of Korean beauty products. A lot of Korean women enjoy wearing face masks at home as part of their skin care routine. Exfoliating or taking hydrating beauty supplements are also common methods as part of the skin care routine among Korean women.