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Popularity of South Korean beauty products in the United Kingdom from 2018 to 2025

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Sources

Release date

May 2026

Region

South Korea, United Kingdom

Survey time period

2018 to 2025

Number of respondents

850 respondents in 2025

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

Citation formats

Korean beauty popularity in the U.K. 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey conducted in 2025 among consumers in the United Kingdom who experienced South Korean cultural content, about **** percent of respondents stated that Korean beauty was popular in their country, showing an increase from the previous year. Between 2020 and 2021, the popularity of K-beauty suddenly increased.

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