Cosmetic exports from South Korea have greatly increased recently and amounted to around trillion South Korean won according to the source, as of 2024. Thanks to the global popularity of K-beauty, both the production and exports of South Korean cosmetics have grown.
What is K-beauty?
Behind K-beauty’s popularity, there lies a great interest in the external beauty of Koreans. This attitude toward beauty is contributing to creating a unique and sophisticated trend in the Korean cosmetics industry. Korean skincare routines are receiving great attention from beauty influencers around the world. Also, K-beauty products such as mask packs, cushion foundation, and LED masks are gaining popularity.
K-beauty popularity in the world
According to a survey on the global popularity of South Korean beauty products,a notable share of respondents over the world answered that K-beauty was very well known in their country. In particular, South Korean beauty products were most popular among respondents from Vietnam. Many respondents in other countries such as the United Arab Emirates, Mexico, Malaysia, and more also stated that K-beauty is very popular in their countries. According to the source, the positive effect and good quality of the products were the main positive aspects affecting their purchase decisions.
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MFDS (South Korea). (December 23, 2025). Value of cosmetics exported from South Korea from 2014 to 2024 (in trillion South Korean won) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/781147/south-korea-cosmetics-export-value/
MFDS (South Korea). "Value of cosmetics exported from South Korea from 2014 to 2024 (in trillion South Korean won)." Chart. December 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/781147/south-korea-cosmetics-export-value/
MFDS (South Korea). (2025). Value of cosmetics exported from South Korea from 2014 to 2024 (in trillion South Korean won). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/781147/south-korea-cosmetics-export-value/
MFDS (South Korea). "Value of Cosmetics Exported from South Korea from 2014 to 2024 (in Trillion South Korean Won)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Dec 2025, /statistics/781147/south-korea-cosmetics-export-value/
MFDS (South Korea), Value of cosmetics exported from South Korea from 2014 to 2024 (in trillion South Korean won) ÌÇÐÄÆƽâ°æ, /statistics/781147/south-korea-cosmetics-export-value/ (last visited July 20, 2026)
Value of cosmetics exported from South Korea from 2014 to 2024 (in trillion South Korean won) [Graph], MFDS (South Korea), December 23, 2025. [Online]. Available: /statistics/781147/south-korea-cosmetics-export-value/
