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Main negative influence on consumers' impression of Korean beauty products worldwide in 2025

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Sources

Release date

May 2026

Region

Worldwide, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

12,905 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Surveyed countries and territories include China, Japan, Vietnam, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Singapore, Australia, the Philippines, United States, Canada, Brazil, Argentina, Chile, Mexico, France, England, Italy, Spain, Germany, Russia, Turkey, Poland, United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

Citation formats

Main factors for negative opinion K-beauty products worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

In 2025, around ***percent of respondents answered what hindered them from enjoying South Korean beauty products was the high price. Around *** percent answered it was specifically because the price was high compared to the quality of the product.

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Overview

4

Americas

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Europe

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Asia

8

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Topics

Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

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Talk to sales for pricing
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