Source defines the follow/unfollow technique, aka, "mass following", as a method commonly used by influencers to find new followers. The mechanics of this method are as defined:
1. An influencer's account follows you, or likes, or posts a comment on Instagram.
2. You get a notification and follow them back.
3. They unfollow you after a couple of days.
Citation formats
Instagram influencers who use the follow/unfollow worldwide 2018, by profile size
This statistic illustrates the percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by profile size. According to the findings, the group of influencers that had the lowest rate of implementing this technique were those with over * followers. Only **** percent of influencers from this group utilized this technique, while in comparison influencers who had between ** to 100 thousand followers had the highest usage rate with **** percent.
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HypeAuditor. (February 20, 2019). Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/
HypeAuditor. "Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers." Chart. February 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/
HypeAuditor. (2019). Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/
HypeAuditor. "Percentage of Instagram Influencers Who Use The Follow/Unfollow Method for Growth Worldwide as of December 2018, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2019, /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/
HypeAuditor, Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/ (last visited July 28, 2026)
Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers [Graph], HypeAuditor, February 20, 2019. [Online]. Available: /statistics/994828/instagram-influencers-use-follow-unfollow-method-profile-size-worldwide/
