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Advertising spending in Italy in 2019 and 2020, by medium (in million euros)

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Sources

Release date

March 2021

Region

Italy

Survey time period

2019 and 2020

Supplementary notes

Figures have been rounded.

Citation formats

Ad spend in Italy 2019-2020, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2021
In 2020, advertising spending on all media fell in Italy, compared to the values reported in 2019. TV advertising spending decreased from **** billion to **** billion euros. Radio dropped from *** to *** million euro. Digital was the medium that recorded the smallest decrease of *** percent.
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