�����ƽ��

In 2024, HYBE Corporation, formerly known as Big Hit Entertainment, posted a total sales revenue of around *** trillion South Korean won. This represents an over percent increase from 2016, when their biggest act, BTS first started rising to fame. Having started out as a small agency, HYBE is now one of the largest and most successful entertainment companies in South Korea, with several music labels under their care. Major artists of theirs include BTS, SEVENTEEN, TXT, LE SSERAFIM, NewJeans, and ILLIT.

The rise of Bangtan and HYBE

Having been the company’s only active artist for several years, the company’s finances were dependent on BTS’ success. Once BTS began receiving widespread recognition in late 2015/early 2016, operating profits of HYBE Corporation began to rise dramatically. Thereafter, expansion into markets outside of Asia began, and HYBE achieved significant sales revenues in multiple regions outside of South Korea and Asia, as well as in online spaces. The company has utilized this success and the resulting profit to debut a new successful group, TXT, in 2019, and to diversify its products.

The changing landscape of the South Korean music industry

Having risen to the top of the South Korean entertainment industry, HYBE is now competing with, and outperforming, the so-called “Big 3”. The Big 3 consist of JYP Entertainment, SM Entertainment, and YG Entertainment, three companies that have historically been successful and influential within the music industry. This group is now commonly considered to have expanded to the “Big 4”. Their place among this group was cemented with the transformation of the single Big Hit label to HYBE Corporation, which now houses Big Hit Music alongside several newly acquired entertainment companies, most prominently Pledis Entertainment. Hybe has since expanded into other entertainment-related industries, such as games and the social network Weverse.