This chart depicts the results of a poll about relationship between media agencies and advertisers in Italy as of 2018, according to the first ones. As far as the use of demand-side platforms was concerned, 59 percent of media agencies carried out all activities related to campaigns of programmatic advertising, leaving the agency free to use any technology to manage data.
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IAB (U.S.). (November 9, 2018). Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). "Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship." Chart. November 9, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). (2018). Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). "Share of Media Agencies Cooperating with Advertisers in Italy in 2018, by Type of Relationship." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2018, /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.), Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship ÌÇÐÄÆƽâ°æ, /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/ (last visited July 31, 2026)
Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship [Graph], IAB (U.S.), November 9, 2018. [Online]. Available: /statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
