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To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?*

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Source

Release date

December 2017

Region

Belgium

Survey time period

September 12, 2017 to October 25, 2017

Number of respondents

154 respondents

Special properties

communications experts in advertising, creative and media agencies

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Ik geloof dat programmatic buying bijdraagt tot effectiviteit van mijn campagnes"?" (English: To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?)

Citation formats

Marketeers' belief in programmatic buying in Belgium 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 2, 2019
The statistic displays the results of a survey of the the extent of belief of maketeers in the effectiveness of programmatic buying in Belgium in 2017. The survey results show that as of 2017, close to ** percent of communications experts surveyed believed that programmatic buying improved the effectiveness of their campaigns, whereas a quarter of survey respondents did not think that programmatic buying increased the effectiveness of their campaigns.
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