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Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)

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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

The source adds the following information: "Net of discounts. Includes agency commission and excludes production costs."

Citation formats

Online video advertising spending in the United Kingdom (UK) 2017, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2018
This statistic presents data on online video advertising spending in the United Kingdom (UK) in 2017, broken down by format. In 2017, pureplay providers, e.g. online video platforms like YouTube, received roughly *** billion British pounds for video advertising, while broadcaster VoD services, e.g. ITV's online video player, received close to *** million British pounds.
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