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Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category

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Source

Release date

January 2018

Region

Germany

Survey time period

December 2017

Citation formats

Share of product listing ads by Google in Germany 2017, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 12, 2018
This statistic compares the share of product listing ads (PLA) in the shopping units on Google desktop search 'by Google' and by competitors in Germany in December 2017, broken down by category. That month, **** percent of PLAs in the cosmetics category were held by Google. The electronics sector had the highest share of PLAs by competing price comparison sites at *** percent.
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