Share of U.S. consumers using ad blockers 2019-2024| ��ƽ��

Share of U.S. consumers using ad blockers 2019-2024 as of June 2024, by quarter

Characteristic	Share of respondents
2019	33%
2020	29%
2021 Q1	28%
2021 Q2	27%
2021 Q3	28%
2021 Q4	28%
2022 Q1	28%
2022 Q2	27%
2022 Q3	26%
2022 Q4	26%
2023 Q1	26%
2023 Q2	27%
2023 Q3	27%
2023 Q4	27%
2024 Q1	27%

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Release date

June 2024

More information

Region

United States

Survey time period

2019 to 2024

Number of respondents

4,184 to 10,054 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Which of these statements about online advertising do you agree with?" has been answered with "I use ad blockers when browsing the internet".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ��ƽ�� Consumer ��ƽ��.

Citation formats

Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There is only a slight increase from 2023 Q1 to the current value. This contrasts with the decrease that is visible between 2019 and 2022 Q3.

Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The share of U.S. consumers using ad blockers is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions.
The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. ��ƽ�� Consumer ��ƽ�� offer you all results of our exclusive ��ƽ�� surveys, based on more than 2,000,000 interviews.