Share of consumers confusing advertisements as content in the U.S. 2022-2024| ��ƽ��

Share of consumers confusing advertisements as content in the U.S. 2022-2024 as of June 2024, by quarter

Characteristic	Share of respondents
2022 Q1	12%
2022 Q2	12%
2022 Q3	12%
2022 Q4	12%
2023 Q1	13%
2023 Q2	13%
2023 Q3	13%
2023 Q4	13%
2024 Q1	12%

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Release date

June 2024

More information

Region

United States

Survey time period

2022 to 2024

Number of respondents

2,508 to 10,054 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Which of these statements about online advertising do you agree with?" has been answered with "I often have difficulty distinguishing advertising from content".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ��ƽ�� Consumer ��ƽ��.

Citation formats

Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There is only a slight decrease from 2023 Q1 to the current value.

Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The share of consumers confusing advertisements as content in the U.S. is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions.
The survey was conducted online among 2508 to 10054 respondents per quarter in the United States, between 2022 and 2024. ��ƽ�� Consumer ��ƽ�� offer you all results of our exclusive ��ƽ�� surveys, based on more than 2,000,000 interviews.