This statistic shows a distribution of the brand value of the most valuable brands in Australia in 2018, by category. That year, banks held ** percent of the brand value share, followed by the brand value of retail brands and telecom providers.
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WPP. (June 27, 2018). Distribution of the brand value of the most valuable brands in Australia in 2018, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/
WPP. "Distribution of the brand value of the most valuable brands in Australia in 2018, by category." Chart. June 27, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/
WPP. (2018). Distribution of the brand value of the most valuable brands in Australia in 2018, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/
WPP. "Distribution of The Brand Value of The Most Valuable Brands in Australia in 2018, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jun 2018, /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/
WPP, Distribution of the brand value of the most valuable brands in Australia in 2018, by category ÌÇÐÄÆÆ½â°æ, /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/ (last visited August 06, 2026)
Distribution of the brand value of the most valuable brands in Australia in 2018, by category [Graph], WPP, June 27, 2018. [Online]. Available: /statistics/876134/australia-distribution-of-most-valuable-brands-by-category/