In 2025, Generali Group ranked first in terms of brand value among Italian brands, at billion U.S. dollars. Followed by Ferrari at billion. High-end luxury fashion house Gucci, placed third, with a brand value totaling billion.
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Brand Finance. (April 2, 2025). Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1326740/brand-value-italy/
Brand Finance. "Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars)." Chart. April 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1326740/brand-value-italy/
Brand Finance. (2025). Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1326740/brand-value-italy/
Brand Finance. "Leading Italian Brands Worldwide in 2025, by Brand Value (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2025, /statistics/1326740/brand-value-italy/
Brand Finance, Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1326740/brand-value-italy/ (last visited July 22, 2026)
Leading Italian brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph], Brand Finance, April 2, 2025. [Online]. Available: /statistics/1326740/brand-value-italy/
