Most valuable sports brands Australia 2013| ��ƽ��

Most valuable sports brands in Australia in 2013 (in million U.S. dollars)

Characteristic	Brand value in million dollars
Penrith Panthers (NRL)	46.2
Collingwood Magpies (AFL)	39.1
Canterbury-Bankstown Bulldogs (NRL)	34.5
West Coast Eagles (NRL)	32.6
Hawthorn Hawks (AFL)	27.1
Geelong Cats (AFL)	26.8
Carlton Blues (AFL)	25.3
Fremantle Dockers (AFL)	24.3
Essendon Bombers (AFL)	24
Sydney Swans (AFL)	22.7
Parramatta Eels (NRL)	21.3
Richmond Tigers (AFL)	21.1
Adelaide Crows (AFL)	20.9
Brisbane Lions (AFL)	20.4
Brisbane Broncos (NRL)	18.6
Port Adelaide Power (AFL)	17.8
St Kilda Saints (AFL)	16.5
Canberra Raiders (NRL)	16
Melbourne Demons (AFL)	15
Sydney Roosters (NRL)	14.5

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Release date

December 2013

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Region

Australia

Survey time period

2013

Supplementary notes

* NRL - National Rugby League; AFL - Australian Football League

Citation formats

The statistic depicts the brand value of the most valuable Australian sports brands in 2013. According to the ranking the Penrith Panthers of the National Rugby League (NRL) have a brand value of 46.2 million U.S. dollars in 2013.

A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.