In 2024, the Collingwood Magpies Australian Football League (AFL) had the most valuable sports brand, valued at 145 million USD. The Carlton Blues had the second-highest brand value at 115 million USD.
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Brand Finance. (October 8, 2024). Most valuable club brands of the Australian Football League (AFL) in 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/288024/australian-football-league-most-valuable-brands/
Brand Finance. "Most valuable club brands of the Australian Football League (AFL) in 2024 (in million U.S. dollars)." Chart. October 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/288024/australian-football-league-most-valuable-brands/
Brand Finance. (2024). Most valuable club brands of the Australian Football League (AFL) in 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/288024/australian-football-league-most-valuable-brands/
Brand Finance. "Most Valuable Club Brands of The Australian Football League (Afl) in 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2024, /statistics/288024/australian-football-league-most-valuable-brands/
Brand Finance, Most valuable club brands of the Australian Football League (AFL) in 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/288024/australian-football-league-most-valuable-brands/ (last visited July 27, 2026)
Most valuable club brands of the Australian Football League (AFL) in 2024 (in million U.S. dollars) [Graph], Brand Finance, October 8, 2024. [Online]. Available: /statistics/288024/australian-football-league-most-valuable-brands/
