In 2023, the research design with the highest share of market research spend in the United States was panel research with ** percent of the total share. Second in the list was ad hoc research, with ** percent of the share.
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ESOMAR. (December 24, 2024). Distribution of market research spend in the United States in 2023, by research design [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of market research spend in the United States in 2023, by research design." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. (2024). Distribution of market research spend in the United States in 2023, by research design. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of Market Research Spend in The United States in 2023, by Research Design." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/878119/market-research-spend-research-design-united-states/
ESOMAR, Distribution of market research spend in the United States in 2023, by research design ÌÇÐÄÆƽâ°æ, /statistics/878119/market-research-spend-research-design-united-states/ (last visited August 02, 2026)
Distribution of market research spend in the United States in 2023, by research design [Graph], ESOMAR, December 24, 2024. [Online]. Available: /statistics/878119/market-research-spend-research-design-united-states/
