Daniel Slotta
Research expert covering Greater China
Market research in U.S. - statistics & facts
The market research industry includes any organized activity to gather information about a specific target market or group of customers. It includes traditional methods of information gathering such as surveys, as well as newer methods of data analytics that have emerged with the increasing digitization of society. In 2019, in the United States, market research companies generated over 47 billion U.S. dollars in revenue, more than half of the total revenue of the market research industry globally.
