In 2023, the market research spend per capita in Japan amounted to U.S. dollars, down from U.S. dollars in the previous year. Compared to the U.S. and the United Kingdom, per person spending on market research in Japan was relatively low.
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ESOMAR. (September 10, 2024). Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. "Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars)." Chart. September 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. (2024). Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. "Market Research Spend per Capita in Japan from 2018 to 2023 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Sep 2024, /statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR, Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1301159/japan-market-research-spend-per-capita/ (last visited July 29, 2026)
Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) [Graph], ESOMAR, September 10, 2024. [Online]. Available: /statistics/1301159/japan-market-research-spend-per-capita/
