In 2023, the share of market research as a percentage of ad spending in Japan amounted to *** percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.K., where market research comprises a double-digit share of ad spending.
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ESOMAR. (September 10, 2024). Market research as percentage of ad spending in Japan from 2018 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. "Market research as percentage of ad spending in Japan from 2018 to 2023." Chart. September 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. (2024). Market research as percentage of ad spending in Japan from 2018 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. "Market Research as Percentage of Ad Spending in Japan from 2018 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Sep 2024, /statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR, Market research as percentage of ad spending in Japan from 2018 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1301180/japan-market-research-percentage-ad-spend/ (last visited July 29, 2026)
Market research as percentage of ad spending in Japan from 2018 to 2023 [Graph], ESOMAR, September 10, 2024. [Online]. Available: /statistics/1301180/japan-market-research-percentage-ad-spend/
