This statistic shows the leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017. The findings show that 33 percent of sponsors said that they were influenced by consumer passions and trends, compared to 26 percent of agencies who said the same.
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Website (sponsorshiplandscape.ca), & Sponsorship Marketing Council Canada. (October 16, 2017). Leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/873193/canada-sponsorship-decision-influences/
Website (sponsorshiplandscape.ca), und Sponsorship Marketing Council Canada. "Leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017." Chart. October 16, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/873193/canada-sponsorship-decision-influences/
Website (sponsorshiplandscape.ca), Sponsorship Marketing Council Canada. (2017). Leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/873193/canada-sponsorship-decision-influences/
Website (sponsorshiplandscape.ca), and Sponsorship Marketing Council Canada. "Leading Factors Influencing Sponsorship Decisions According to Industry Professionals in Canada in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2017, /statistics/873193/canada-sponsorship-decision-influences/
Website (sponsorshiplandscape.ca) & Sponsorship Marketing Council Canada, Leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017 ÌÇÐÄÆƽâ°æ, /statistics/873193/canada-sponsorship-decision-influences/ (last visited August 01, 2026)
Leading factors influencing sponsorship decisions according to industry professionals in Canada in 2017 [Graph], Website (sponsorshiplandscape.ca), & Sponsorship Marketing Council Canada, October 16, 2017. [Online]. Available: /statistics/873193/canada-sponsorship-decision-influences/
