Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020
(in U.S. dollars)
Characteristic
Facebook
Instagram
YouTube**
Hulu**
Twitter
Snapchat
Roku
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among users of the included companies at least once per month; excludes spending by marketers that goes toward developing or maintaining a presence on each social platform
Supplementary notes
* Forecast.
**Gross revenue.
Citation formats
U.S. average AARPU of media companies and publishers 2016-2020
The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to **** U.S. dollars and it is projected to grow to over ** U.S. dollars by the end of 2020.
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eMarketer. (June 8, 2018). Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/869575/aarpu-media-publishers/
eMarketer. "Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)." Chart. June 8, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/869575/aarpu-media-publishers/
eMarketer. (2018). Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/869575/aarpu-media-publishers/
eMarketer. "Average Advertising Revenue per User (Aarpu) of Selected Media Companies and Online Publishers in The United States from 2016 to 2020 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2018, /statistics/869575/aarpu-media-publishers/
eMarketer, Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/869575/aarpu-media-publishers/ (last visited August 05, 2026)
Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars) [Graph], eMarketer, June 8, 2018. [Online]. Available: /statistics/869575/aarpu-media-publishers/
