Disney ad revenue 2025| ��ƽ��

Advertising revenue generated by the Walt Disney Company in the fiscal years from 2022 to 2025 (in billion U.S. dollars)

Characteristic	Linear networks	Direct-to-consumer
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Release date

November 2025

More information

Region

Worldwide

Survey time period

October 2021 to September 2025

Supplementary notes

Figures calculated by ��ƽ�� based on data provided by the source.

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Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Figures have been rounded.

Data prior to fiscal year 2022 was retrieved from earlier releases.

Citation formats

In its fiscal year 2025 (spanning from October 2024 to September 2025), The Walt Disney Company generated **** billion U.S. dollars from the sales of advertising time and space. This represented a decrease of approximately **** percent compared to the previous year.

The rise of streaming

Disney's advertising sales originate from two segments: linear networks, such as ABC Television Network and National Geographic, and direct-to-consumer, which refers to the streaming services Disney+ and Hulu. Ad revenue from linear networks has been in steep decline and was surpassed by streaming in 2024. In the streaming battle, Disney+ has shown a rapid ascent, reaching around million global subscribers since its launch in 2019. The growth is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve a similar customer base.

Brand in danger

Disney ranked among the most valuable media brands worldwide. However, Disney's brand value shrank by over ** percent between 2022 and 2024. The company’s streaming segment was generating losses and to make it profitable, the management took decisions that were not popular among its customers. Among others, they increased prices of ad-free tiers, cracked down on password-sharing, and removed a share of content as a cost-cutting measure. As a result, the platform saw a decline in the number of subscribers in 2022 and 2023; however, in 2024, the trend turned around.��