Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
Figures have been rounded.
Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime. Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
In its fiscal year 2025 (spanning from October 2024 to September 2025), advertising accounted for less than percent of revenues generated by the Walt Disney Company. Three years earlier, the share stood above ** percent.
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ÌÇÐÄÆƽâ°æ. (July 10, 2026). Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1447914/disney-ad-revenue-share/
ÌÇÐÄÆƽâ°æ. "Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 to 2025." Chart. July 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1447914/disney-ad-revenue-share/
ÌÇÐÄÆƽâ°æ. (2026). Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1447914/disney-ad-revenue-share/
ÌÇÐÄÆƽâ°æ. "Share of Advertising in Revenue Generated by The Walt Disney Company in The Fiscal Years 2022 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2026, /statistics/1447914/disney-ad-revenue-share/
ÌÇÐÄÆƽâ°æ, Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1447914/disney-ad-revenue-share/ (last visited July 23, 2026)
Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 to 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 10, 2026. [Online]. Available: /statistics/1447914/disney-ad-revenue-share/
