The graph presents the distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, broken down by platform. The survey results show that *** percent of digital video ad budgets was devoted to OTT video advertising in the measured period.
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Innovid. (November 28, 2017). Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/858347/digital-video-ad-spend-platform/
Innovid. "Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform." Chart. November 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/858347/digital-video-ad-spend-platform/
Innovid. (2017). Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/858347/digital-video-ad-spend-platform/
Innovid. "Distribution of Digital Video Advertising Spending According to Marketing Professionals in The United States as of September 2017, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2017, /statistics/858347/digital-video-ad-spend-platform/
Innovid, Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform ÌÇÐÄÆƽâ°æ, /statistics/858347/digital-video-ad-spend-platform/ (last visited August 06, 2026)
Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform [Graph], Innovid, November 28, 2017. [Online]. Available: /statistics/858347/digital-video-ad-spend-platform/
