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Leading obstacles to using personalization according to marketers in North America as of October 2017

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Sources

Release date

April 2017

Region

North America

Survey time period

October 2017

Number of respondents

513*

Supplementary notes

*Of the total number of respondents, 51% were from North America and the remaining 49% were from the UK.
Question: What are your biggest obstacles to moving beyond segmentation to true 1-to-1 personalization?

Citation formats

Main obstacles to using personalization among North American marketers 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 22, 2018
This statistic shows the leading obstacles to using personalization according to marketing professionals in North America as of October 2017. The findings reveal that ** percent of marketers found that data quality was the largest obstacle to personalization.
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