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Share of weekly TV content viewing in the United States from 2015 to 2025, by platform type

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Sources

Release date

June 2025

Region

United States

Survey time period

2015 to 2025

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

survey in English and Spanish; TV content viewers

Citation formats

Share of weekly TV content viewing in the U.S. 2015-2025, by platform type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2025

According to data from 2025, the majority of weekly TV content viewing in the U.S. occurred on video streaming services, like Netflix, Disney+, and Amazon Prime Video, at ** percent. While this marked a growth compared to the previous year, traditional TV platforms declined in popularity in recent years, with ** percent of content viewing took place on pay TV and over-the-air broadcasts in 2025.

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Statistics on " Television in the United States "

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Other statistics that may interest you Television in the United States

Top networks

4

Consumer behavior

6

Advertising

5

Online and connected TV

4

Overview

6

Pay TV

4

Companies

4

Content

8

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Topics

Television in the United StatesConnected TV viewership in the United StatesPay TV in the United StatesCable TV in the United StatesCord-cutting in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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