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Most preferred platform type to watch live sports in the United States as of January 2025

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Source

Release date

February 2025

Region

United States

Survey time period

January 2025

Number of respondents

830 respondents

Age group

18 years and older

Special properties

among people with an internet-connected TV (CTV) who watched live sports on TV at least once in the past 12 months

Method of interview

Online panel

Citation formats

Most popular viewing platform to watch sports in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2026

According to a survey conducted in the United States in 2025, about ** percent of respondents stated that they mostly watched sports via streaming. This was an ** percent increase from the previous year, with traditional TV declining.

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms & content

7

Sports leagues

6

Consumer behavior

6

Sporting events

6

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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