This statistic presents the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, ** percent of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison **** percent ranked traditional display advertising as their lowest priority.
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eMarketer. (January 5, 2018). Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. "Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance." Chart. January 5, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. (2018). Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. "Strategies That Mobile Game Developers Worldwide Plan to Use to Expand Their Audience Base as of November 2017, by Level of Importance." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jan 2018, /statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer, Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance ÌÇÐÄÆÆ½â°æ, /statistics/796139/mobile-game-developers-strategies-expand-audience/ (last visited July 24, 2026)
Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance [Graph], eMarketer, January 5, 2018. [Online]. Available: /statistics/796139/mobile-game-developers-strategies-expand-audience/