Between January and December 2021, the use of #BlackHistoryMonth on Instagram increased by a remarkable 568 percent when compared to the previous year period. In addition, #BlackOwnedBusiness usage grew by 62 percent on the social media platform. Furthermore, #LoveIsLove usage increased by 42 percent and #WomenEmpowerment grew by 33 percent on the previous year.
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Meta Platforms. (February 17, 2022). Year-on-year growth of celebratory activism-related hashtags on Instagram worldwide from January to December 2020 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/
Meta Platforms. "Year-on-year growth of celebratory activism-related hashtags on Instagram worldwide from January to December 2020 and 2021." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/
Meta Platforms. (2022). Year-on-year growth of celebratory activism-related hashtags on Instagram worldwide from January to December 2020 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/
Meta Platforms. "Year-on-year Growth of Celebratory Activism-related Hashtags on Instagram Worldwide from January to December 2020 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/
Meta Platforms, Year-on-year growth of celebratory activism-related hashtags on Instagram worldwide from January to December 2020 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/ (last visited July 28, 2026)
Year-on-year growth of celebratory activism-related hashtags on Instagram worldwide from January to December 2020 and 2021 [Graph], Meta Platforms, February 17, 2022. [Online]. Available: /statistics/1295445/growth-of-celebratory-activism-related-hashtags-instagram/
