Hotel industry in the U.S. - statistics &  facts
The United States is home to some of the most iconic hotels in the world. From the Plaza in New York to the Chateau Marmont in Los Angeles, hotel hotspots can be found from coast to coast. In fact, the United States boasts some of the leading hotel companies worldwide, including Marriott, Hilton, and Las Vegas Sands. In 2025, the U.S. hotel market’s revenue was estimated to increase over the previous year, reaching around 120 billion U.S. dollars. Breaking down U.S. hotels’ sales by channel highlights the key role of online transactions, which account for over three-quarters of the industry’s total revenue.
The state of the U.S. hotel industry
After the steep decline seen during the coronavirus pandemic, the U.S. hotel industry rebounded quickly. Both the average daily rate (ADR) and revenue per available room (RevPAR) of U.S. hotels were well above pre-pandemic levels in 2025 and were forecast to grow further in the following year. That said, the U.S. hotel occupancy rate recovered at a slower pace, reporting an annual decrease in 2025 and remaining below pre-pandemic figures.
What are the most popular hotel brands in the U.S.?
Brand recognition can be a game changer in the highly competitive U.S. hotel market. In 2025, the hotel brand viewed most positively in the United States was world-famous American hotel chain Hilton, ranking ahead of Marriott and Holiday Inn. That year, the highest-rated economy hotel brand in North America was Microtel by Wyndham. In contrast, the highest-rated luxury hotel brand in North America was the Ritz-Carlton, followed by Waldorf Astoria.
U.S. hotel booking trends by generation
According to ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Global survey, hotels ranked first among the main travel products booked in the United States in 2025, with over 40 percent of consumers surveyed saying they had made a hotel reservation in the previous 12 months. Even when breaking down travel bookings in the U.S. by generation, hotels remained the most commonly purchased product across all age groups. While baby boomers were the least likely to have reserved a hotel stay among all respondents, millennials were the most inclined to have booked such accommodation.
Despite the increase in popularity in recent years of other accommodation options like Airbnb and camping, the U.S. hotel market remains strong. With its big-name brands, competitive landscape, and steadily increasing revenue, the U.S. hotel industry is set on a path of future growth.
