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Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020

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Sources

Release date

May 2020

Region

Spain

Survey time period

May 14 to May 20, 2020

Number of respondents

100 respondents

Age group

18 years and older

Special properties

executives and professionals in the field of marketing and communication

Method of interview

Online survey

Citation formats

Key advantages of D2C e-commerce in Spain 2020

Published by
Yihan Ma,
Dec 14, 2021
According to a 2020 survey, ** percent of Spanish managers and professionals in marketing and communication considered control of data – knowledge of user profiles, retargeting, and CRM strategy – to be one of the main opportunities offered by direct-to-consumer (D2C) e-commerce. In addition, ** percent of respondents agreed that offering a customizable customer experience across all of the brand's contact points (website, email, packaging, contact center, etc.) is a major advantage of the direct sales channel.
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