* Forecast. Cross-Platform spending: TV + Digital/Online Video. Question:"What share of your advertising budget was spent on cross-platform buys (TV and digital video from the same programmer/TV network) in 2015? In 2016?
And what share do you anticipate spending in 2017? Figures for periods prior to 2016 come from previous reporting.
Citation formats
U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
This statistic presents the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. It was found that agencies devoted ** percent of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to ** percent in 2018.
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IAB (U.S.). (April 30, 2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018." Chart. April 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). (2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of Advertising Budgets Allocated to Cross-platform Video Advertising According to Agencies and Marketers in The United States from 2015 to 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2018, /statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.), Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 ÌÇÐÄÆƽâ°æ, /statistics/746392/us-agencies-marketers-cross-platform-budget-share/ (last visited August 06, 2026)
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph], IAB (U.S.), April 30, 2018. [Online]. Available: /statistics/746392/us-agencies-marketers-cross-platform-budget-share/
