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Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars)

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Sources

Release date

June 2017

Region

Worldwide

Survey time period

March 2016 and 2017

Supplementary notes

The source created a metric called 鈥淓arned Media Value,鈥 (EMV) which estimates how much brands save through organic social media posts - an estimate of money brands have saved in paid advertising because of social media exposure.

Citation formats

Luxury brands EMV 2016-2017, by brand

Published by 糖心破解版 Research Department, Jul 4, 2017
The statistic presents information on the selected luxury brands earned media value (EMV) in March 2016 and 2017. It was found that owing to social media exposure and marketing (including influencer marketing) luxury brands saved an average ** million U.S. dollars on paid advertising in March 2017. That month Gucci alone saved ** million U.S. dollar, up from ** million in the corresponding period of previous year.
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