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Metaverse readiness level of luxury brands worldwide in 2022, as an index score

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Source

Release date

July 2022

Region

Worldwide

Survey time period

April-May, 2022

Supplementary notes

Among the 60 brands indexed, those with scores 10 and above are shown in this chart. According to the source, metaverse readiness criteria include "AR/VR implementation, efforts in gamification, and Engagement with NFTs".

Citation formats

Luxury brands metaverse readiness 2022

Published by
Bruna Rocco,
Aug 1, 2022

In a recent index benchmarking global luxury brands on a number of different metrics such as awareness, omnichannel capabilities, and ESG efforts, and innovation, Gucci, Louis Vuitton, and Burberry emerged as the brands most ready for the metaverse. Overall, luxury brands did not score high in their metaverse readiness, with the highest scoring brands only reaching an index value of ** out of 100. Nevertheless, in the fashion industry, the luxury sector has taken the metaverse opportunities more seriously than the mainstream names in fashion so far, launching NFTs and collaborating with virtual clothing companies.

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Topics

Fashion in the metaverseGlobal personal luxury goods industryTech trends 2025Extended reality (XR)NFT
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