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What would you expect when interacting with your preferred luxury brand through multiple channels?

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Sources

Release date

June 2021

Region

Worldwide

Survey time period

March to April, 2021

Number of respondents

12,000 respondents

Special properties

Refers to respondents for whom it is very important that a brand is multi-channel; Expert interviews; BCG estimates

Supplementary notes

The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."

Citation formats

Expectations when interacting with luxury brands through multiple channels in 2021

Published by
Bruna Rocco,
Oct 29, 2021
According to a survey conducted in spring 2021, consistent branding was most important to respondents when asked about their expectations when interacting with luxury brands across multiple channels. It was mentioned by a share of ** percent.
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