* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
Citation formats
Relevant celebrities for marketing strategies in the United Kingdom (UK) 2016
This statistic shows the results of a survey among marketing professionals on the types of celebrities most relevant for marketing strategies in the United Kingdom (UK) as of ***. The survey found that for company respondents film actors were the most relevant type of celebrity, whereas agency respondents cited social media stars, such as popular vloggers and instagrammers, as the most relevant celebrities for their marketing campaigns.
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Realwire. (June 30, 2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?." Chart. June 30, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. (2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about Upcoming Endorsement Work You Have Planned, Which Types of Celebrities Would Be The Most Relevant to Your Particular Strategy?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2016, /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire, Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? ÌÇÐÄÆƽâ°æ, /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/ (last visited August 05, 2026)
Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph], Realwire, June 30, 2016. [Online]. Available: /statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
