This statistic presents the preferred forms of social media platforms to follow beauty brands among women in the United Kingdom (UK) in the year 2016. Facebook was the leading platform, representing a quarter of all answers, followed by Instagram, accounting for 11 percent.
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Imogen Matthews Associates. (March 9, 2017). Which of the following forms of social media do you ever use to follow beauty brands? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/685265/social-media-used-to-follow-beauty-brands-uk/
Imogen Matthews Associates. "Which of the following forms of social media do you ever use to follow beauty brands?." Chart. March 9, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/685265/social-media-used-to-follow-beauty-brands-uk/
Imogen Matthews Associates. (2017). Which of the following forms of social media do you ever use to follow beauty brands?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/685265/social-media-used-to-follow-beauty-brands-uk/
Imogen Matthews Associates. "Which of The following Forms of Social Media Do You Ever Use to Follow Beauty Brands?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Mar 2017, /statistics/685265/social-media-used-to-follow-beauty-brands-uk/
Imogen Matthews Associates, Which of the following forms of social media do you ever use to follow beauty brands? ÌÇÐÄÆÆ½â°æ, /statistics/685265/social-media-used-to-follow-beauty-brands-uk/ (last visited August 05, 2026)
Which of the following forms of social media do you ever use to follow beauty brands? [Graph], Imogen Matthews Associates, March 9, 2017. [Online]. Available: /statistics/685265/social-media-used-to-follow-beauty-brands-uk/