* The source adds the following information: "Our analysis is based only on customers who made at least one transaction in each of the following period:
year 1: July 1, 2016 - June 30, 2017
year 2: July 1, 2017 - June 30, 2018"
The data covers customers of the clothing and accessories industry.
The source defines channels used in this research as follows:
-primarily in-store brands with less than 20% of sales online.
-'balanced' brands with between 20% and 60% of sales online.
-primarily online brands with over 60% of sales online.
This statistic shows consumers' retail channel use in the United Kingdom (UK) from 2016 to 2018. Data revealed that percent of consumers in the UK shopped in-store only, whilst online-only shoppers accounted for about ** percent percent. Over ** percent of consumers used both channels, exceeding the share of online-only shoppers.
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Barclays. (December 31, 2018). Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/988158/customers-channel-use-united-kingdom-uk/
Barclays. "Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018." Chart. December 31, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/988158/customers-channel-use-united-kingdom-uk/
Barclays. (2018). Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/988158/customers-channel-use-united-kingdom-uk/
Barclays. "Share of Retail Channel Use among Consumers in The United Kingdom (Uk) from 2016 to 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2018, /statistics/988158/customers-channel-use-united-kingdom-uk/
Barclays, Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018 ÌÇÐÄÆƽâ°æ, /statistics/988158/customers-channel-use-united-kingdom-uk/ (last visited July 26, 2026)
Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018 [Graph], Barclays, December 31, 2018. [Online]. Available: /statistics/988158/customers-channel-use-united-kingdom-uk/
