This statistic shows the Primary resources used by internet users when searching for local business information in Canada as of **. During the survey, ** percent of respondents stated that they used search engines to find information on local businesses, while percent used online directories for that same purpose.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
eMarketer. (September 1, 2015). Primary resources used by internet users when searching for local business information in Canada as of January 2015 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/669655/leading-resources-used-for-local-business-research-in-canada/
eMarketer. "Primary resources used by internet users when searching for local business information in Canada as of January 2015." Chart. September 1, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/669655/leading-resources-used-for-local-business-research-in-canada/
eMarketer. (2015). Primary resources used by internet users when searching for local business information in Canada as of January 2015. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/669655/leading-resources-used-for-local-business-research-in-canada/
eMarketer. "Primary Resources Used by Internet Users When Searching for Local Business Information in Canada as of January 2015." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2015, /statistics/669655/leading-resources-used-for-local-business-research-in-canada/
eMarketer, Primary resources used by internet users when searching for local business information in Canada as of January 2015 ÌÇÐÄÆÆ½â°æ, /statistics/669655/leading-resources-used-for-local-business-research-in-canada/ (last visited July 31, 2026)
Primary resources used by internet users when searching for local business information in Canada as of January 2015 [Graph], eMarketer, September 1, 2015. [Online]. Available: /statistics/669655/leading-resources-used-for-local-business-research-in-canada/