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Share of women featured in advertising compared to share in population in the United Kingdom (UK) in 2016

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Source

Release date

December 2016

Region

United Kingdom

Survey time period

2016**

Supplementary notes

* Based on over 40 brands and 1,340 TV and press advertisements. ** The source does not specify the date of the survey.

Citation formats

Share of women in advertisements vs. in population in the United Kingdom (UK) 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2017
This statistic shows the share of women in the UK population compared to the share of women portrayed in advertising in 2016. That year, females accounted for ** percent of the UK population whereas the share of women featured in advertisements amounted to ** percent.
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Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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